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Elevator pitch FAQs
For professionals at every level, elevator pitches or elevator speeches are a useful tool for networking and business conversations. In this guide, we explain how to write an elevator pitch for different occasions and share some quality elevator pitch examples to help you write your own. Have you ever gotten onto an elevator with someone important and wished you had more time to talk to them? Or maybe the elevator speech you’re at a networking event and only have a few short minutes to introduce yourself to someone you’ve always wanted to connect with. In life, there are many situations where you only have a few seconds to make an impression that lasts. Today, we’ll explore the art of crafting the perfect elevator pitch—one that’s clear, concise, and compelling.
- Show genuine interest in their thoughts and feedback.
- Take a blank piece of paper and number it from one to 10.
- Below, we’ve laid out some common scenarios where you might use a slightly different version of your pitch.
- This strategy is widely used in competitive markets where price and value are significant deciding factors.
- Positive nonverbal cues build trust and credibility, supporting your spoken message.
In addition to including key elements to your elevator speech, it’s just as important to avoid common mistakes. For instance, being vague, talking too fast, and failing to practice your pitch are all things you want to avoid. An elevator speech is a kind of speech that is all about you. Usually, an elevator speech is done during job interviews since there are some human resource managers who would begin their job interviews with “tell me something about yourself”.
- In interviews, structure your speech to showcase your strengths aligned with the role.
- Then, fill in the most important bits of information that you want to convey about yourself, your service or product, or your company.
- Think of it like answering an endlessly curious four-year-old.
- Having some information about the members of your audience, including their backgrounds and interests, is important.
- It should evolve as your career goals change, your work experience grows, and your understanding of your value deepens.
Job Interviews and Career Conversations
They’re also useful for strategic outreach, as in a connection request message on LinkedIn. In some cases, using jargon can be a powerful move—it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you’re speaking to recruiters. Your elevator pitch can be used during job interviews, especially when you’re asked about yourself. Interviewers often begin with the question, “Tell me about yourself.” Think of your elevator pitch as a super-condensed version of your response to that request.
You’ve probably heard the term “elevator speech” thrown around, but what exactly does it mean? An elevator speech (or elevator pitch) is a brief, persuasive speech that you use to introduce yourself, your product, or your company. In addition, you should also try to provide a short overview of your own background and experience. Practice your elevator speech until it feels natural coming out of your mouth. You never know when you might run into a potential employer or have an unexpected chance to pitch yourself.
Engaging Delivery
Be concise in communicating what you bring to the table. Networking events call for a speech that highlights your skills and experience while sparking interest. Emphasize what sets you apart or what you offer to your audience.
This approach means selling yourself or your idea quickly and effectively during brief encounters—think making big impacts in short chats. Avoid using buzzwords or generic statements that could apply to anyone. Instead, focus on what makes you unique and provide specific examples to back up your claims. What do you want the person to do after hearing your pitch? Do you want them to visit your website, schedule a meeting, or connect on LinkedIn? Prepare at least an outline before you come to an interview.
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Maybe you have proprietary technology, an exclusive supplier deal, or you’ve just cracked the code on making your product ridiculously easy to use. Whatever it is, it’s the thing that gives you an obvious edge. A USP is about a unique feature, while a value proposition is about the overall value to customers. The USP sets your product apart in the market, and the value proposition shows the benefits of using it.
Incorporate suggested improvements to make your message more compelling. Refining your speech through consistent rehearsal improves confidence. Practice ensures smooth delivery while identifying areas that need improvement.
Your answer to this question forms your unique value proposition (UVP). In your elevator speech, highlight your UVP—in other words, anything that makes you stand out. For instance, maybe you have a special skill, experience, or perspective. All told, there are several key elements, such as clarity, an explanation of your unique skills, a call to action, and confidence. Let’s break down these key components and look at them more closely. I recently left the Navy after seven great years in the Information Dominance career field, where I specialized in cyber counterterrorism.
As you achieve new milestones or develop new skills, incorporate them briefly if they strengthen your core message. A refined pitch demonstrates continued growth and self-awareness. Even social media bios can benefit from pitch thinking. How can you convey who you are and what you do in a very limited character count? On your LinkedIn profile summary, you have a bit more space. You can elaborate slightly on your value proposition and perhaps include keywords relevant to recruiters or hiring managers.
Whatever the case, make sure you have one big memorable point in your pitch—one that people will remember when they think back to you. Using a different color pen, edit what you’ve drafted with a critical eye. Eliminate any redundancies, unnecessary or unclear information, and broad business jargon. “I’m great at sales” isn’t likely to pique anyone’s interest, but “I’ve exceeded my sales goals every quarter for the last two years” sure might. In interviews, structure your speech to showcase your strengths aligned with the role.
Start by going over the features and benefits you documented in the previous step. “Save time/money/resources and achieve solution/goal with our product/service.” A cost-efficiency framework emphasizes how much time, money, or resources a customer can save by using your product or service.
Elevator Speech Examples to Download
Crafting an irresistible value proposition is key to standing out from the competition and attracting your ideal customers. If you can’t articulate what makes you special, you might as well start rehearsing your pitch for when you have to beg friends and family for their pity purchases. Focused on practicality, this value proposition appeals to your audience’s rational side by highlighting the economic benefits of a product or service.
Unlike other AI writing tools, Grammarly gives advice on style and tone, in addition to checking spelling and grammar, so your writing can sound and feel personal to you. We’ll email you 1-3 times per week—and never share your information. Unlike traditional gyms, we use heart rate technology and experienced trainers to maximize calorie burn and fitness gains in minimal time.” “We offer high-energy group fitness classes led by certified instructors in a supportive community environment, so you can achieve your fitness goals and feel your best.” Unlike a value proposition, which is customer-focused, a positioning statement outlines your brand’s position in the market and how your product is different from alternatives.
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